A corporate identity is the “personality” projected by any business. A strong corporate identity is essential for both web design and print. A good identity is the best way to make a good impression. Whether you are sending a proposal, giving your business card or handing a bag decorated with your logo, all materials with your identity on it help give a good image of your company. Now a logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles that together, form a perceived image for a business or product.